If you're running an ecommerce business, we cannot stress how important traffic is.

Afterward all, everybody who visits your shop is a potential customer. And so, if you can bring in a steady stream of potential buyers to your store, it'southward only a matter of fourth dimension until y'all start making sales.

Merely, unfortunately, there's no guarantee that you'll generate traffic from the day that you launch your store.

It doesn't thing if you've spent hours designing every detail of your store, or if you've carefully curated a list of compelling products – these are dandy, just they don't drive traffic alone.

You'll need to utilise the ace up your sleeve – marketing – to drive traffic to your store. And the success of your marketing campaigns will probable define the success of your store.

By now you might be wondering what the most effective way to marketplace your brand is. Many dropshippers opt to use Facebook advert as one of their chief marketing channels.

Why? In that location are more than 2.7 billion monthly active users on Facebook, and yous tin tap into that wealth of potential buyers with your marketing campaigns. Combine this audience with incredible targeting options, and a variety of ad objectives, and it becomes clear why Facebook advertising is and so powerful for ecommerce entrepreneurs.

Just it isn't all plain sailing with Facebook advert. In that location are enough of products which you can't annunciate on Facebook, and information technology'south important that you're aware of them earlier yous build your store.

We're hither to help you succeed as an entrepreneur, so we've put together this article to outline Facebook'southward advertisement review process, and list the products which are strictly prohibited from Facebook'due south advertising platform.

So, let'due south jump into it!

Every ad that you run into while browsing through your Facebook feed has undergone Facebook's comprehensive advert review procedure .

Don't worry though, if you lot're following the rules this procedure is a cakewalk. In fact, most adverts are reviewed and accepted inside 24 hours (but they tin can take a trivial longer in some cases).

The principal aim of the Facebook ad review process is to check that the text, images, targeting, and positioning of your ad is in order, and aligns with their policies .

One important thing to bare in mind is that they'll too check the folio that your advert will be driving traffic to – this means that your ad might exist disapproved if your page isn't fully functional all the same, or doesn't match up with what your advertizement is promoting.

So, make sure that your store is up and running before you launch any Facebook advertising campaigns – you don't desire to waste product any of your precious time.

Every bit, you don't desire to create ads for products which autumn under Facebook's "Prohibited Content' category in their policies, as they'll certainly be denied.

If you find out that you're selling items which fall under the "Prohibited Content" listing, yous'll have ii choices:

  • Pin with your products and update your inventory list,
  • Try to market your brand without using Facebook advertising.

Honestly, neither of those options are platonic, so it'south a groovy idea to check which items are prohibited before creating your store.

If your ad is disapproved, don't worry, there are steps that you tin can take to rectify the result.

Start off by checking the email inbox that is linked with your Facebook ad account – you'll receive an email with details as to why your advertizement was disapproved.

When your advertizement is disapproved because it doesn't fully comply with Facebook'southward policies – east.g. promoting prohibited products – you can edit your ad and and so resubmit information technology for a second review.

Once you've edited your ad, uploaded, and saved the changes, your ad will and so be resubmitted for review.

Products Yous Can't Advertise on Facebook

Now that we've covered the Facebook ad review process, information technology's fourth dimension to list the products which yous currently can't advertise on Facebook.

Once you're armed with the noesis from this listing, you'll be able to make informed decisions about which products are the best fit for your inventory list.

Let's get started!

Unregulated Supplements

We'll boot off our list with unregulated supplements. The supplements industry is booming correct now, and it's market size is expected to boom to $278 billion USD by 2024.

Just, as with most health-related products, there are many rules and regulations which bear upon them, especially if you're looking to sell them.

This only gets more complicated if you're looking to sell these products all over the world too, as each country has their ain laws regarding health products.

Taking this into business relationship, information technology becomes clear why Facebook have banned advertisements which include these products – they could end up causing more impairment than good.

Mostly it's best to avoid selling these products unless you lot've manufactured them yourself, and you lot have all the necessary paperwork which shows that they have been certified every bit rubber for consumption.

Adult Products

Next upward on our listing are adult products. We know that the definition of an adult product is quite murky, then let us elaborate.

Facebook ads cannot promote the employ of adult products, include any nudity, or comprise any depictions of people in explicit situations.

However, you can promote adult products if they're focussed on family planning or contraception. If you are promoting contraceptives your ads must focus on the core characteristic of the product, rather than on sexual pleasure or sexual enhancement, otherwise they'll be disapproved.

As well, you'll need to brand sure that you target those ads to Facebook users who are anile eighteen or older, for legal reasons.

Third-Party Infringements

Whatsoever Facebook ads which appear to be infringing on or violates the rights of any third party will exist automatically disapproved or taken down.

Third-political party infringements can get yous into a lot of legal trouble, so it isn't worth selling anything that you assume is copyrighted or trademarked unless yous accept the proper trade agreement from the corresponding party.

If you lot are selling another brand'southward products through your own Facebook ads brand sure that you tag said brand in your mail – this is a common practice and is endorsed in their policies .

Surveillance Equipment

Surveillance equipment is strictly prohibited from beingness promoted on Facebook's advertising platform. This includes spy cams, mobile phone trackers, or other hidden surveillance equipment.

We know that many entrepreneurs are interested in selling these types of products, and that'due south totally fine, only be aware that y'all won't be able to promote them with Facebook adverts if you practice.

If you lot're interested in selling tech products, why not endeavour selling drones instead? We've listed these products as one of the top business ideas that'll make you money.

Apocryphal Products

Like to the tertiary-party infringements that we mentioned before, counterfeit products are a strict no-become when it comes to Facebook advertising.

Counterfeit products are highly illegal, so our best advice is to avoid annihilation to practice with them.

In that location'due south actually no benefit in trying to sell counterfeit products too, especially when there are plenty of unique dropshipping products which you tin can build a legitimate brand around.

Health Products: Before and Afterward

The online health manufacture is thriving and, for the most office, brands find dandy success with Facebook advertising campaigns.

Only, there are sure things that you lot'll need to keep in mind if you're looking to annunciate your wellness products on Facebook.

Facebook betoken out that adverts must non contain "before-and-later images, or images thtat comprise unexpected or unlikely results". Essentially, your ads must non assert or imply anything that could pb to a Facebook user having negative feelings almost their body image.

Also, you'll need to make certain that you're targeting your ads towards people aged 18 or higher up if you're promoting wellness, fitness, or weight loss products.

Controversial Products

Controversial products are strictly prohibited from Facebook's ad platform.

Whatsoever products or adverts which are related to sensitive subjects, imagery, or controversial symbolism will be automatically rejected from Facebook's advertizement platform.

Weapons

Any Facebook ads which contain weapons, ammunition, or explosives volition be disapproved during the advertizing review process.

These products are affected by diverse laws and regulations across the globe, and would be difficult to manage for Facebook, then it makes sense that they fall under their "Prohibited content" category.

Tobacco Products

Tobacco products are next up on our list of things that you tin can't annunciate on Facebook. This includes cigarettes, cigars, e-cigarettes, and other related tobacco paraphernalia.

Whilst y'all can't promote tobacco products for budgetary proceeds, you tin can utilize Facebook ads to promote resources that are aimed at getting over a smoking habit.

This follows the same mantra that Facebook enforces with some of their other prohibited products – they're ultimately trying to look after the wellness of their users.

Drugs and drug-related products are last up on our listing of products which you can't advertise on Facebook.

Ensure that you practise not promote the auction or employ of illegal, prescription or recreational drugs in your ads, otherwise y'all'll exist breaching Facebook'southward customs guidelines.

Similar to the tobacco products which nosotros mentioned above, Facebook perceives that these products tin can exist harmful to a users health, which is why they've been added to their list of prohibited content.

This means that yous won't be able to use images of smoking-related accessories, recreational or medical marijuana, or other images which could imply the use of a recreational drug in your ads.

Nailing Your Facebook Ads

And that's information technology – that's the list of products which you tin't advertise on Facebook.

Hopefully you'll be able to utilize the data from this mail to help you make up one's mind on a list of products for your store.

If you're new to Facebook advert, fearfulness not, we've got comprehensive guides that'll walk you through the process: The Beginner's Guide to Facebook Advertising.

Got whatever questions related to Facebook advertising, or ecommerce in general? Feel free to exit them in the comments section below – we read all of them!

Want to learn more?

  • Facebook Video Tutorial: Launching Your Beginning Entrada
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